This image appears on developer.apple.com for Apple’s upcoming Worldwide Developer Conference.
I couldn’t help but notice that it’s multi-ethnic (yay), but appears to reflect only men. Where are the grrlz? You can’t tell me that there are no women developers for the Mac or iPhone which, coincidentally, have enjoyed explosive growth in the past couple years.
I’m fairly certain this was a huge oversight from a company obsessed with design as much as Apple is. Though, scroll down the page, check out the other images. Still no chicks.
Don’t get me wrong, I’ve been an Apple fan, loyalist, etc. for 20 years now and love the products and at most times, the culture Apple projects. But this imagery is just perpetuating the stereotype when clearly, if anyone, Apple should be condemning such idiocy and paving the way for change.
Ironically, the advocacy for this kind of gender-based change is happening elsewhere.
{ 2 comments… read them below or add one }
That’s a good point. I do know of a small female-led iPhone app agency though:
http://www.aclevertwist.com/
And she’s an ex-Yahoo designer too
Too bad she couldn’t make that photo shoot. I hope there are more female iPhone developers & designers out there too.
Cool, I didn’t know about Jen Gordon and A Clever Twist.
She should have been at the photo shoot or at least Apple could have found a token female or a few from somewhere as stand-ins!
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